Enliven, a health and sports science company
For the past 7 years, the Enliven system has been in development and testing. The system has been implemented in Los Angeles for hockey players.
The company has developed an artificial intelligence training concept which will design, implement and adjust workout programs for every user based on their goals. The extension of proprietary Software will include App, Website, Smart training equipment which will provide user with feedback that’s only available in the lab setting, currently.
Enliven is also working on nutrition and supplement line of products, which will assist the user with getting their nutritional needs required to achieve their goals. Lastly it is developing modular training equipment which can be installed in existing fitness and sports facilities, to increase the facility income and it will run on Enliven
The current market consists of in-person workouts in group settings and individually,
the biggest problem with them is clients lose a lot of time and money on travel. The online training is only available as on demand videos without comprehensive feedback for each user.
Professional trainers that help clients achieve the highest results are rare to find as
they have contracts with professional athletes and they cost more than 200 thousand
USD a year.
The market
Currently there are the following major players in this market in the U.S.:
Apple fitness: With Apple fitness offering accessory integration and large user base due to their native ecosystem, they are the world leader in online training and have almost 50% of market share
Shape: On demand video services – Limited trainer choices and you are assigned a trainer based on your goals
Future: Provides user with pre made workout plan that is followed up with consultation from the coach who designed it.
Transform: On demand workouts, with pre made workout plans.
Gyms: In person training in group setting or 1-on-1
Currently all the players offer on demand video services with some offering online consultations. The remaining competition has built a user base during past years, with people mostly signing up due to recommendation or personal connection to coaches who have created on demand videos. The advantage that Enliven has over all of them is that we are in the process of developing comprehensive, live feedback software that will be able to deliver better results than professional trainers, training the user in person.